For your interactive newsletters to be successful, they must be engaging. Multimedia content is a great way to create an entertaining and attractive story flow.

Here is a look at the different types of media that you can include in your story, plus some tips for adding them.

Paragraphs

Paragraphs are the most basic conversational element in interactive newsletters. As such, they are also the first element you will see in your story editor

Paragraphs can be made up of one or more sentences. Use them to shape stories and support your main idea.

The paragraph text editor includes a built-in character counter, which will turn red if you go over the recommended limit of 200 characters. It also has an emoji button to help you add emojis to your text.

You can activate the emoji keyboard anywhere you see this icon: ☺. Or, you can enable our small emoji keyboard by just typing a colon (":"). 

Add emojis to captions, user replies, or in the paragraph text.

Pro tips: 

  • Keep your paragraphs short, straight to the point, and informal. Combine paragraphs with other media to create dynamic content.
  • Emojis boost engagement by expressing emotion in a fun way. Add emojis in accordance to your media criteria, but be careful to not overuse them.


Images, Videos, Audios and Documents

Rich content such as images, videos, audios, and documents can also be used to enhance stories. To add these elements, click the (+) button beneath your current paragraph. 

Then, select your desired media from the menu.

To upload media, click the 'Select a file' option. This will open up the file dialogue. Another way to insert a file is by dragging & dropping it directly into the designated area. Once you are finished, click the 'Upload' button. 

You will see a progress wheel once you begin uploading your media. Our platform lets you upload up to 10 MB files. 

You can choose to add a text caption to your media. However, this will only be visible to Telegram users.

Guided user responses aren't required for images, videos, audio, or documents, and may be added only as needed. You can choose to add multiple media files or another paragraph before prompting users to engage.

Pro tips: 

  • Images and GIFs are a great opportunity to quickly and seamlessly provide information to the user.
  • Videos should be inserted directly into the message (opposed to linking to sites such as YouTube). Subtitles are also useful, as some users are either deaf or cannot play audio.
  • Be aware that videos, audios, and documents demand time and special attention from the user. Don't overload your story with these media.


Polls

Polls are a great way to gather information on audience opinions and preferences. Answers will be stored as viewable statistics.

Add polls to your story to offer the public a chance to give their opinion. This increases engagement while providing your organization with valuable data. 

The answers to poll questions will be recorded in your story metrics after your story is published.

Pro tips: 

  • Polls should include clear, direct questions, and at least two options to choose from when answering.
  • When you add a poll, your users will have to answer to continue with the conversation. Add a neutral response (for example: "I don't want to answer") to keep the conversation going.


What's next? 

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